Your Benefit Statement

You can always find quality suggestions and training over at Bob Burg’s website.   And this morning is no different.  His latest posting – Your Benefit Statement is a prime example.

Once we take our eyes of “I” and focus on the “you” of helping others, our “work” at building a business becomes correctly focused.

Here is something Bob said, “Remember, every single year millions of 1/4 inch drill bits are sold, yet no one actually wants a 1/4 inch drill bit. What they want is … a 1/4 inch hole.

People buy benefits, not features. Yet, these benefits must be communicated gently and non-threateningly, and at the proper time and place in order to be effective.”

To learn more, first read Your Benefit Statement Part One, and then continue with Part Two.

I hope you enjoy!

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