• Your Benefit Statement

    You can always find quality suggestions and training over at Bob Burg’s website.   And this morning is no different.  His latest posting – Your Benefit Statement is a prime example. Once we take our eyes of “I” and focus on the “you” of helping others, our “work” at building a business becomes correctly focused. Here is something Bob said, “Remember, every single year millions of 1/4 inch drill bits are sold, yet no one actually wants a 1/4 inch drill bit. What they want is … a 1/4 inch hole. People buy benefits, not features. Yet, these benefits must be communicated gently and non-threateningly, and at the proper time and…