I’ve fallen in love with the training and content at Flying Pig Communications.
Laura Petrolino really knows how to write good tips and content that gets you
thinking. Sort of like a Media / Marketing “AHA” moment!
This blog entry on a media marketing strategy hit home when she writes about “consistency”.
Here is an excerpt:
“A good test of this is to step back and take your/your business’s name out of all your different campaigns. Would your consumer still be able to tell they all were representing the same company?”
http://flyingpigcommunications.com/2010/03/22/choose-your-poison-but-make-it-strong/