• Choose your poison but make it strong

    I’ve fallen in love with the training and content at  Flying Pig Communications. Laura Petrolino really knows how to write good tips and content that gets you thinking.  Sort of like a Media / Marketing “AHA” moment! This blog entry on a media marketing strategy hit home when she writes about “consistency”. Here is an excerpt: “A good test of this is to step back and take your/your business’s name out of all your different campaigns. Would your consumer still be able to tell they all were representing the same company?” http://flyingpigcommunications.com/2010/03/22/choose-your-poison-but-make-it-strong/