Online Social Networking for Authors and Writers

What puts one author head and shoulders above other authors when it comes to their book business?

  1. Implementing systems and processes
  2. Building and marketing to a list of contacts
  3. Demonstrating competence and integrity

Systems are critical because they help you leverage your time and abilities. Don’t let the word systems frighten you. I’m not talking about software. I’m talking about having things in place to help the different aspects of your writing easier.

All successful businesses know they must grow their customer base and promoting services. As an author and writer, you are no different than a brick and mortar business. It’s fundamental to your success. But it doesn’t guarantee your reader or customer loyalty and trust

Your competency and integrity ensure your sustainability as a writer. The first two answers to this question are about skills that you can develop. Answer three is the only thing that differentiates you from everyone else. It’s what helps you stand out from among throng of other authors shouting, “Read my book!”

The 12 lessons on this page will help you establish yourself as both competent and trustworthy. A strong relationship network of quality contacts ensures your long-term success as a writer. Read and implement these, and you’ll be on your way to jumping off the online social networking hamster wheel!

1. Quality over quantity

When it comes to long-term sustainability ion the book market, the quality of your social networking will win every time. The quantity of your posts do nothing for you if you aren’t giving quality to your crowd.

2. Every connection has an intrinsic value as well a monetary value

Which relationships do you think the time and energy to foster and support? Many authors become burned out in their online networking. They have a large net thrown out into the online world. The problem is the net (themselves) become stretched, and you know what happens to things when they are stretched for too long? They break!

3. Clarify your intention

What’s your intention when you plant your feet into any online networking pond? If it’s purely to gain numbers, then shut the door, close the book, and stop. Your primary motivations should always be to foster relationships that you find of interest and value. Focus on the other person’s needs and wants first. You’ll go much further in your online presence by heeding this one piece of advice.


4. Make a personal connection

You must make a personal connection before you can establish meaningful relationships. Traditional networking was about bargaining and negotiations. Some people have tried to bring that same mindset online. You can try. But, all it does is make people think you are starving, desperate writer. Instead, approach your online relationships with the thought of “what and how does this personal help me emotionally?”


5. Know your social relationship style

When you can recognize another person’s behavior and social style, it helps you respond according to their preference. You will then gain credibility and endorsement from that person because they know ‘you GET them!’


6. Ditch the scarcity mindset

You think you don’t have that type of mindset? If you’ve ever thought “I’ll give ___ to this person so I can get ____” then you’ve just had a scarcity thought. Paying it forward is an abundant mindset. “It’s more blessed to give than to receive.” (Acts 20:35)

7. Each person in your network is an individual

The bottom line is that you need to take the time to build relationships. There are things that you can do so others can get to know, like and trust you. You start with the mindset that the person behind the handle, “@” or ” / ” is an individual person.


8. Be selective

There’s nothing wrong with growing your list of contacts. But, you need to decide on those connections that deserve the time to maintain and foster.


9. The rules of reciprocity

Relationship building and networking is a two-way street. It’s about giving and receiving. It’s about promoting another’s needs as well as promoting your own needs.


10. Design a network strategy

All platforms have their place but to use them effectively, each one takes time. Determine where you want to spend your energy and focus that specifically.

11. Focus, Focus, Focus

After reviewing your current network online, decide how large a relationship network you plan to maintain and on what platform. You cannot do it all.

12. Continue to nurture your network

Slowly and carefully build a small network. It’s the most effective way for you to get long term results with in your author business. The best part is that it can be the least stressful and most satisfying.


Would you like to learn more about this online networking strategy?

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Online Networking – Relationship Building for Long Term Business Results



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