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You can always find quality suggestions and training over at Bob Burg’s website. And this morning is no different. His latest posting – Your Benefit Statement is a prime example.
Once we take our eyes of “I” and focus on the “you” of helping others, our “work” at building a business becomes correctly focused.
Here is something Bob said, “Remember, every single year millions of 1/4 inch drill bits are sold, yet no one actually wants a 1/4 inch drill bit. What they want is … a 1/4 inch hole.
People buy benefits, not features. Yet, these benefits must be communicated gently and non-threateningly, and at the proper time and place in order to be effective.”
To learn more, first read Your Benefit Statement Part One, and then continue with Part Two.
I hope you enjoy!
